What is Click to WhatsApp Ads and how does it work?

Click to WhatsApp Ads are Facebook and Instagram advertisements that include a Call-to-Action button opening a WhatsApp chat conversation. When users tap the ad CTA, they're taken directly into a WhatsApp chat with your business — no forms, no landing pages, no friction.

Do I need a Facebook Business Manager to create ads?

Yes. Our system connects to your existing Facebook Business Manager to sync your ad accounts, Facebook Pages, and Instagram professional accounts. Once connected, you can create, manage, and track campaigns directly from our dashboard without ever opening Ads Manager.

What ad formats and creative types are supported?

We support image, video, and carousel ad formats. Each creative can include a WhatsApp CTA button and be paired with a Welcome Experience — a customizable greeting message with ice breaker suggestion buttons that appear when users land in your WhatsApp chat.

Click to WhatsApp Ads

Turn Facebook & Instagram Ads into Live WhatsApp Conversations

Create, manage, and optimize ad campaigns that open WhatsApp chats directly. Target the right audience, track performance in real-time, and convert leads faster.

Facebook & Instagram 3-Step Wizard Real-Time Analytics

Turn Facebook & Instagram Ads into Live WhatsApp Conversations

Structure

Campaign hierarchy, visualized

Three levels that define your ad strategy — from broad targeting to precise creative delivery.

Campaigns

Define objective, budget & schedule. Choose from engagement, traffic, awareness, or leads goals.

Ad Sets

Target by location, age, gender & platform. Set bids, scheduling, and delivery optimization.

Create the creative — image, video, or carousel — with WhatsApp CTA button and welcome experience.

Features

Built for campaign success

Asset Synchronization

Connect your Facebook Pages and Instagram accounts in one click. The system automatically syncs ad accounts, pages, and Instagram professional accounts from your Facebook Business Manager.

3-Step Campaign Wizard

No Facebook Ads Manager experience needed. Our guided wizard walks you through three simple steps: campaign details, ad set targeting, and ad creative with WhatsApp CTA.

Location & Demographic Targeting

Reach the right audience with precision. Target by country, age range, gender, and platform. Set daily budgets, bidding strategies, and optimization goals.

Multiple Creative Formats

Choose from image, video, or carousel ad formats. Each creative supports a WhatsApp CTA button and can be paired with a WhatsApp Welcome Experience.

WhatsApp Welcome Experience

Set the perfect first impression. Configure a greeting message and ice breaker suggestions that users see when they click your ad and land in WhatsApp.

Real-Time Performance Analytics

Monitor impressions, clicks, CTR, conversions, demographics breakdown, and platform performance. Use interactive charts to identify winning creatives and optimize underperformers.

Wizard

Three simple steps to launch

From concept to live campaign in minutes.

Campaign Setup

Choose your campaign objective — engagement, traffic, awareness, or leads. Define the campaign name, set daily budget, select the special ad category, and pick your optimization goal.

Targeting Configuration

Define who sees your ads. Set targeting by gender, age range, and platforms (Facebook, Instagram, or both). Configure ad set name, daily budget, schedule start/end times, and billing event.

Creative & Welcome

Upload your ad creative — image, video, or carousel. Add the WhatsApp CTA button with your WhatsApp Business number. Configure the Welcome Experience with a greeting message and ice breaker suggestions.

An ad click is the start of a conversation, not the end of one. Answer the first message automatically with the automation builder, pass the rest to your team in the shared team inbox, and follow up weeks later with a bulk WhatsApp broadcast.

FAQs