What is WhatsApp Business API?

Facebook launched the WhatsApp Business API in August 2018 with a vision for organisations to scale their business and reach out to users in a much better manner on WhatsApp itself.

The WhatsApp Business API allows businesses to:

• Implement WhatsApp chatbots and automate responses.
• Send WhatsApp broadcasts to unlimited users in one go.
• Send automated notifications like payment reminders, delivery updates, etc. via your own systems/CRM.
• Avail a Verified WhatsApp Green Tick on your business account.
• Manage multiple human-agent chats on the same WhatsApp mobile number.

But it is just an API — businesses have to develop their own dashboard for Live Chat, Chatbot and Broadcasting messages once they get access to the official WhatsApp Business API.

Hence, we developed the Wapzio platform, which fulfills all these requirements along with a lot more features like an in-built WhatsApp CRM, Smart Campaign Manager & API-based Campaigns.

Getting access to the API is a process via an application that Facebook reviews.

You can now directly access the WhatsApp Business API from Facebook via the WhatsApp Cloud API. But you'd ultimately still need a platform like Wapzio to make use of it.

Wapzio is a Meta Business Partner helping you procure the API within 10 minutes for FREE, as well as providing you with the platform to use it.

Yes, the dashboard provided by Wapzio is compatible with both laptops and mobile devices, so you can manage your account on the go.

Yes, a business can procure multiple WhatsApp Business APIs for different departments, such as Finance, Sales, Customer Support, or Procurement. Note that each of these APIs must be procured on a different mobile number.

Any phone number can be upgraded to WhatsApp Business API, provided the number isn't active on any of the WhatsApp Apps. If a number is registered on the WhatsApp App and you need the API on the same number, the WhatsApp Account must be deleted first.

Note: If you don't wish to use WhatsApp Business API, you can downgrade the number & restore it back to the WhatsApp Apps.

Here's how to delete your WhatsApp Business App before applying for the API:

1. Open WhatsApp.

2. Tap More Options (three dots) > Settings > Account > Delete My Account.

3. Enter your phone number in full international format and tap DELETE MY ACCOUNT.

4. Select a reason for deleting your account from the dropdown.

5. Tap DELETE MY ACCOUNT.